The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

Name: The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

The evaluation stage for a shopping product is longer than it is for an impulse purchase. Shopping products require more research and consideration before making a purchase decision, while impulse purchases are made on the spot without much thought or evaluation.

The Evaluation Stage for a Product Is Longer for an Impulse