Which of the following is NOT an example of a demographic segmentation variable?
A)lifestyle
B)income and social class
C)ethnicity
D)gender
E)age

Question

Quizplus · Accepted Answer

Lifestyle is not a demographic characteristic, but rather a psychographic variable which refers to a person's attitudes, interests, and opinions. The other options listed (income and social class, ethnicity, gender, and age) are all examples of demographic segmentation variables.

Which of the Following Is NOT an Example of a Demographic