During tax season,you're likely to see more TurboTax ads on Google pages,even if you aren't searching for tax software.This is an example of ________ segmentation.

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This is an example of usage occasion segmentation, where advertising is targeted based on a specific occasion or event (in this case, tax season). It is not necessarily based on demographic, psychographic, geodemographic, or geocoding factors.

During Tax Season,you're Likely to See More TurboTax Ads on Google