To determine ________, firms compare the investments they make in acquiring and retaining customers to the financial return on those investments.

Question

Quizplus · Accepted Answer

The concept described in the statement is customer equity, which involves measuring the total financial value of a firm's customer relationships. This includes determining the return on investment (ROI) for customer acquisition and retention efforts. Choices A, B, C, and E are not directly related to this concept.

To Determine ________, Firms Compare the Investments They Make in Acquiring