A(n)________ identifies the degree of effort required of the firm's personnel to collect information and make a purchase decision.

Question

Quizplus · Accepted Answer

The buy class framework identifies the different types of buying situations and the degree of effort required by the firm's personnel in each situation. The framework is divided into three categories: straight rebuy, modified rebuy, and new task. Each category represents a different degree of information search and decision-making required by the buying center. Therefore, the buy class framework is the best choice for identifying the degree of effort required of the firm's personnel to collect information and make a purchase decision.

A(n)________ Identifies the Degree of Effort Required of the Firm's