The group of people in the organization who participate in the purchase decision-making process is referred to as the ________.

Question

Quizplus · Accepted Answer

The term "buying center" refers to the group of individuals within an organization who participate in the purchase decision-making process. This group typically includes individuals from a variety of departments (such as finance, operations, and procurement) who have different roles and interests in the purchase decision.

The Group of People in the Organization Who Participate in the Purchase