When a company's professional buyer considered a ________ of a plant to house a new distribution center,he spent a lot of time and effort researching information because this purchase decision was very high-risk,complex task.

Question

Quizplus · Accepted Answer

A new-task buy refers to a high-risk, complex purchase decision that requires extensive research and evaluation. This matches the situation described in the question, as the professional buyer is considering a new plant to house a distribution center, which is a significant investment and involves multiple factors that need to be assessed before making a decision. The other types of buying situations (modified rebuy, reciprocal purchase, straight rebuy, and simplified rebuy) do not fit the description of a high-risk, complex task that requires extensive research and evaluation.

When a Company's Professional Buyer Considered a ________ of a Plant