John Herr's company has standardized the size of its paper bags so that each bag can be used in five to seven different store departments.This approach to cost reduction likely took place in the ________ stage of the business buying process.

Question

Quizplus · Accepted Answer

The company has already recognized the problem of cost reduction and has formed a buying center to specify the standardized size of paper bags that can be used in multiple departments. Therefore, this activity falls under the product specification stage of the business buying process.

John Herr's Company Has Standardized the Size of Its Paper