The buying center role of gatekeeper does not exist in not-for-profit organizations.

Question

Quizplus · Accepted Answer

Although not-for-profit organizations may not have a traditional buying center like for-profit organizations, they still have decision-making processes and individuals who play the role of gatekeepers, controlling access to decision-makers and information. These individuals may include board members, executive directors, and other staff members who have a say in the organization's purchasing decisions.

The Buying Center Role of Gatekeeper Does Not Exist in Not-For-Profit