When using ________,a consumer exerts little effort in making a purchase decision.
A)habitual decision making
B)extended problem solving
C)independent heuristic rating
D)dependent heuristic rating
E)limited problem solving

Question

Quizplus · Accepted Answer

In habitual decision making, consumers have already made a decision and don't put in much effort or thought when making the same purchase again. This is often seen with routine purchases such as buying a particular brand of cereal, toothpaste or laundry detergent.

When Using ________,A Consumer Exerts Little Effort in Making a Purchase