The greater the ________ of a purchase, the higher the consumer's level of involvement will be.
A) perceived risk
B) cognitive dissonance
C) psychographics
D) heuristics
E) targeting

Question

Quizplus · Accepted Answer

The greater perceived risk of a purchase, whether it is financial risk, social risk or performance risk, the higher the level of involvement the consumer will have in the purchase decision. The consumer will take more time and effort to gather information and evaluate alternatives before making a decision.

The Greater the ________ of a Purchase, the Higher the Consumer's