________ occurs whenever a consumer sees a significant difference between his current state of affairs and some desired or ideal state.
A) Perceived risk
B) Problem recognition
C) Problem solving
D) Learning
E) Lifestyle change

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer perceives a difference between their current state and a desired or ideal state, leading to the recognition of a problem that needs to be solved. Perceived risk refers to the potential negative consequences of a purchase decision, problem solving refers to the process of finding a solution to a recognized problem, learning refers to acquiring new knowledge or skills, and lifestyle change refers to a broader shift in someone's habits or behaviors.

________ Occurs Whenever a Consumer Sees a Significant Difference Between