A consumer who is armed with information and is narrowing down his choices and comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process.
A)problem recognition
B)information search
C)evaluation of alternatives
D)product choice
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

The consumer is evaluating the remaining options and comparing the pros and cons of each, which corresponds to the evaluation of alternatives step in the consumer decision-making process.

A Consumer Who Is Armed with Information and Is Narrowing