Consumers often rely on decision guidelines,or mental rules of thumb,when weighing the merits of competing brands.These rules are referred to as ________.
A)evaluative criteria
B)attitudes
C)affects
D)heuristics
E)cognitions

Name: Consumers often rely on decision guidelines,or mental rules of thumb,when weighing the merits of competing brands.These rules are referred to as ________. A)evaluative criteria B)attitudes C)affects D)heuristics E)cognitions
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

The Answer is D

Consumers Often Rely on Decision Guidelines,or Mental Rules of Thumb,when