The three main categories of influences that affect the consumer decision-making process are ________.
A) physical, emotional, and behavioral
B) internal, situational, and social
C) environmental, familial, and sociocultural
D) sociocultural, behavioral, and external
E) environmental, personal, and sociocultural

Question

Quizplus · Accepted Answer

The three main categories of influences that affect the consumer decision-making process are internal (such as personal beliefs and attitudes), situational (such as the context in which the decision is being made), and social (such as the influence of family, friends, and culture). Option A is too narrow and doesn't cover all the main categories, option C combines situational and social influences into one category, option D is too broad and includes behavioral influences which are part of internal influences, and option E doesn't differentiate between internal and social influences.

The Three Main Categories of Influences That Affect the Consumer