To breathe life into demographic analysis,marketers turn to ________ that group consumers according to psychological and behavioral similarities.
A)reference groups
B)opinion leader groups
C)microcultures
D)social classes
E)psychographics

Question

Quizplus · Accepted Answer

Psychographics group consumers based on psychological and behavioral similarities, which helps marketers understand their target audience at a deeper level. This approach goes beyond demographic characteristics such as age, gender, and income, and looks at factors such as values, attitudes, and lifestyles.

To Breathe Life into Demographic Analysis,marketers Turn to ________ That