Which of the following makes consumers responsive to marketing innovations that allow them to shop more efficiently?
A)reference grouping
B)consumerism
C)time poverty
D)subliminal motivation
E)affect

Question

Quizplus · Accepted Answer

Consumers experiencing time poverty, or a lack of time to complete all of their desired tasks, are more likely to be responsive to marketing innovations that make shopping more efficient. This may include online ordering, curbside pickup, or delivery services, as they allow consumers to save time and complete their shopping tasks more quickly.

Which of the Following Makes Consumers Responsive to Marketing Innovations