A ________ is a set of people a consumer wants to please or imitate.
A) culture group
B) family lifestyle group
C) perception group
D) reference group
E) social class group

Question

Quizplus · Accepted Answer

A reference group is a set of people who a consumer looks up to or values the opinions of. They may want to please or imitate this group in order to fit in or feel a sense of belonging.

A ________ Is a Set of People a Consumer Wants