________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.
A) Opinion leaders
B) Status symbols
C) Heuristics
D) Reference groups
E) Social classes

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who are perceived as experts in a particular domain and are often consulted for advice or guidance. Their opinions and recommendations are valued by others, and they can influence the attitudes and behaviors of those around them. This is particularly true in the context of product recommendations, where opinion leaders may be seen as possessing relevant expertise and knowledge about particular products or brands.

________ Often Influence Others' Attitudes or Behaviors Because Others Perceive