Several years ago,when the California raisin growers faced a surplus of raisins,they realized the problem resulted from consumers' evaluation of raisins as boring.To change consumers' ________ raisins,the California Raisin Advisory Board created the dancing raisins.

Question

Quizplus · Accepted Answer

The blank is asking for what the California Raisin Advisory Board wanted to change in consumers regarding raisins. This pertains to the consumers' attitude toward raisins, which is affected by their perception of raisins as boring. The dancing raisins were created to change consumers' negative attitudes toward raisins by making them seem fun and exciting.

Several Years Ago,when the California Raisin Growers Faced a Surplus