A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted as opposed to wearing it straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.It is most accurate to say that this ad was based on an understanding of ________.

Question

Quizplus · Accepted Answer

The advertising message is focused on empowering African American women to embrace their own self-concept and not conform to mainstream media's standards of beauty, suggesting that the company understands the importance of self-concept in their target audience.

A Marketer of Hair Care Products Targeted at African American