Opinion leaders influence younger consumers but usually have little or no effect on adults seeking to make a major purchase.

Question

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Opinion leaders can have an influence on adults making major purchases, especially in certain industries such as technology or luxury goods. However, their influence may be more limited compared to younger consumers who are more susceptible to social influence. Additionally, older adults may rely more on their own experience and research when making major purchases.

Opinion Leaders Influence Younger Consumers but Usually Have Little or No