Managers at a discount retailer's headquarters would use which of the following to access up-to-the-minute sales information obtained from the store's cash registers around the country in order to detect problems with products,promotions,and even the firm's distribution system?
A) a company intranet
B) secondary data
C) a prediction market
D) marketing intelligence
E) sampling
Correct Answer:
Verified
Q5: A(n)_ is an internal corporate communication network
Q6: Which of the following is a question
Q7: _ is research a single firm conducts
Q11: Data such as which of a company's
Q14: _ is the process of collecting,analyzing,and interpreting
Q14: Which of the following lists the three
Q15: A company reports on consumers' perceptions of
Q16: Which of the following is NOT a
Q17: Which of the following is general information
Q17: Nielsen compiles ratings of television shows and
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