The process through which analysts sift through massive amounts of available data to identify unique patterns of behavior among different customer groups is called ________.

Question

Quizplus · Accepted Answer

Data mining is the process of analyzing large amounts of data to discover meaningful patterns, correlations or trends. This helps analysts to identify unique patterns of behavior among different customer groups. The other options are not directly related to this process. Causal research is designed to investigate cause-and-effect relationships, custom research is tailored to a specific client's needs, longitudinal research studies trends over an extended period of time, and data warehousing refers to storing and managing large amounts of data for later use.

The Process Through Which Analysts Sift Through Massive Amounts of Available