Using ________,some marketing researchers participate in real-life consumer activities to get an understanding of how consumers actually use products.

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Ethnography involves immersing oneself in the culture and lifestyle of the subject being studied. In marketing research, researchers may use ethnography to closely observe and participate in real-life consumer activities in order to gain a deeper understanding of how consumers actually use products. This can provide invaluable insights into consumer behavior and preferences.

Using ________,Some Marketing Researchers Participate in Real-Life Consumer Activities to Get