RBC Royal Bank wanted to evaluate the financial value of its substantial personal customer base to determine which type of customers were the most valuable to the bank. To do this, the bank looked at revenues and expenses from each of its financial products, including loans and credit card usage. To identify and then analyze this information, the bank utilized the MIS analysis technique called ________.

Question

Quizplus · Accepted Answer

The MIS analysis technique that RBC Royal Bank used to evaluate the financial value of its customer base by looking at revenues and expenses from each financial product is data mining. This technique involves identifying patterns and relationships in large sets of data to generate useful insights and predictions.

RBC Royal Bank Wanted to Evaluate the Financial Value of Its