A market research bureau semiannually conducts national surveys of more than 25,000 consumers who complete monthly logs detailing their purchases of products.Many companies subscribe to the bureau's report publication to learn of the findings of these surveys.This information can be classified as ________.

Question

Quizplus · Accepted Answer

The information provided by the market research bureau is not directly collected by the companies who subscribe to the report publication, making it secondary data. Primary data is collected directly by the company conducting the research, whereas secondary data is information collected by other sources that can be used by companies for research purposes. Mined data refers to data that has been analyzed and processed to extract information or patterns, experimental data refers to data collected through experiments, and cross-tabulated data refers to data presented in a table format with multiple variables.

A Market Research Bureau Semiannually Conducts National Surveys of More