When Gap,Inc.was developing the concept for its chain of Old Navy stores,the company gave employees who fit the desired Old Navy customer profile $200 apiece.They set them loose on a shopping spree,and then interviewed them about what they had bought so these products would be on the Old Navy shelves when the stores opened.Gap,Inc.utilized what format of participant sampling?

Question

Quizplus · Accepted Answer

Gap, Inc. utilized nonprobability sampling as they did not randomly select participants but instead chose employees who fit the desired Old Navy customer profile and gave them money to buy products. It is not probabilistic as the sample is not representative of the larger population.