Firms are constantly scanning the ________ environment in search of ideas and trends that can spark their own research efforts.Sometimes an idea can transform an industry,such as transistors revolutionizing the field of consumer electronics.
A)political and legal
B)sociocultural
C)economic
D)technological
E)natural

Question

Quizplus · Accepted Answer

The statement mentions technological advancements as a potential source for sparking research efforts, indicating that firms are scanning the technological environment.

Firms Are Constantly Scanning the ________ Environment in Search of Ideas