In a ________, a firm gives another firm the right to produce and market its product in a specific country or region in return for royalties on goods sold.
A) licensing agreement
B) strategic alliance
C) joint venture
D) marketing mix alliance
E) direct investment

Question

Quizplus · Accepted Answer

This scenario describes a licensing agreement, in which a firm grants another firm the rights to produce and sell its product in a certain geographic region in exchange for royalty payments.

In a ________, a Firm Gives Another Firm the Right