Franchising is a form of ________.
A) importing
B) tactical alliance
C) licensing
D) joint venture
E) direct investment

Question

Quizplus · Accepted Answer

Franchising is a form of licensing where a person or a company (the franchisor) grants the license to another person or company (the franchisee) to use their business model, brand name, and operational practices in exchange for a fee or a share of the profits. This allows the franchisee to operate under an established brand and business model, while the franchisor benefits from expanding their business through the efforts of the franchisee.

Franchising Is a Form of ________