When considering the Four Ps in international marketing,advocates of ________ focus on the unique characteristics of cultures and argue for products and promotional messages tailored to each culture.

Question

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Localization advocates believe that cultural differences should be taken into account when developing marketing strategies for products and promotional messages. This involves tailoring products and messages to specific cultures rather than using a standardized approach across all markets.

When Considering the Four Ps in International Marketing,advocates of ________