A firm's ________ decisions when selling in a foreign market are straight extension,adaptation,and invention.
A)advertising
B)product
C)brand
D)marketing mix
E)distribution

Question

Quizplus · Accepted Answer

The decisions concerning the firm's product when selling in a foreign market can either be a straight extension, adaptation or invention. Straight extension means the product is sold in the foreign market without any changes. Adaptation means the product is modified to suit the local market while invention means a new product is created specifically for the foreign market.

A Firm's ________ Decisions When Selling in a Foreign Market