U.S. marketing campaigns that stress the desirability of "Made in America" products are most likely to appeal to ________ U.S. consumers.

Question

Quizplus · Accepted Answer

Ethnocentric consumers prioritize their own country and culture over others, including buying products that are made domestically. Marketing campaigns that emphasize "Made in America" would appeal to their sense of national pride and encourage them to purchase American-made products.

US Marketing Campaigns That Stress the Desirability of "Made in America