Wrigley's chewing gum is the same product whether you buy it in Japan, Great Britain, Brazil, or the United States. Wrigley's sells the same products around the world. It has adopted a(n) ________ strategy.

Question

Quizplus · Accepted Answer

Wrigley's has adopted a straight extension strategy, which involves selling the same product in different markets without any significant modifications. This strategy is often used for products that have a high global demand and do not require much adaptation to different cultural or regulatory environments.

Wrigley's Chewing Gum Is the Same Product Whether You Buy