A maker of cash registers had to develop hand-crank-operated cash registers to sell to Latin American and African countries where electricity is a luxury.The company used a ________ strategy to enter those global markets.
A)product adaptation
B)standardization
C)straight extension
D)backward invention
E)nationalization

Question

Quizplus · Accepted Answer

The company used a backward invention strategy, which involves creating a less advanced version of a product to meet the needs of markets with different technological or economic conditions.

A Maker of Cash Registers Had to Develop Hand-Crank-Operated Cash