Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps.So it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move.This is an example of ________.
A)straight product extension
B)product invention
C)product adaptation
D)dual adaptation
E)standardization

Question

Quizplus · Accepted Answer

Sony's creation of the U, a standing computer, is an example of product invention. This is because Sony identified a new need, that of commuters who need to use a computer while standing, and created a completely new product to fulfill that need. This is different from product adaptation, which involves modifying an existing product to better suit a specific market or cultural context.

Sony Found That Japanese Commuters Had Difficulty Using Standard Laptops