A group of eBay employees developed an online marketplace to help small producers gain access to global customers.To start up the new concept,eBay considered the options of customizing the existing eBay shopping experience,creating a completely separate branded market place,or creating a hybrid model that combined the first two options.For eBay this is a ________ strategy decision.

Question

Quizplus · Accepted Answer

This is a product strategy decision because it involves determining the structure and nature of the marketplace offering, which is a core aspect of the product strategy.

A Group of EBay Employees Developed an Online Marketplace to Help