Questions such as "What business are we in?" and "What customers should we serve?" are typically addressed in the ________ stage.

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These questions are typically addressed in the strategic planning stage, where businesses assess their overall direction and goals, identify opportunities and threats in the marketplace, and develop plans to achieve their objectives. Operational planning, functional planning, and marketing planning are more focused on specific areas of the business and tactics for execution. Market targeting is a component of marketing planning, as it involves identifying and researching specific customer segments to target with marketing messages.

Questions Such as "What Business Are We In?" and "What