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If Xerox Had Continued to Define Its ________ in Terms

Question 31

Multiple Choice

If Xerox had continued to define its ________ in terms of just producing copy machines instead of providing "document solutions," the shift to electronic documents would have left the company in the dust.


A) return on marketing investment
B) portfolio analysis
C) SWOT analysis
D) mission
E) external environment

Correct Answer:

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