The ________ is a document that describes the marketing environment,outlines the marketing objectives and strategy,and identifies who will be responsible for carrying out each part of the marketing strategy.
A)marketing mix
B)marketing plan
C)value proposition
D)value chain
E)open source model

Question

Quizplus · Accepted Answer

The marketing plan is a comprehensive document that outlines the marketing strategy, objectives, and tactics that will be implemented to achieve the desired goals. It also identifies the key stakeholders responsible for executing each part of the plan. The marketing mix refers to the set of tactics used to promote the product, while the value proposition describes the unique benefits that the product offers to customers. The value chain is the set of activities involved in creating and delivering a product or service, and the open source model is a methodology for developing software that allows for collaboration and sharing of code.

The ________ Is a Document That Describes the Marketing Environment,outlines