Which of the following is a major marketing decision for most companies?
A)the type of metrics used to calculate ROI
B)how many people to employ
C)the geographic layout of the factory making the product
D)which products to market to which consumers without turning off other consumers
E)the accounting method used to report earnings

Question

Quizplus · Accepted Answer

Target marketing, or determining which products to market to which consumers without turning off other consumers, is a major marketing decision for most companies as it involves understanding consumer behavior, segmentation, and positioning strategies. The other options listed are not typically considered major marketing decisions.

Which of the Following Is a Major Marketing Decision for Most