The ________ element of the marketing mix communicates the value proposition using forms such as personal selling,advertising,coupons,and publicity.
A)production
B)place
C)price
D)distribution
E)promotion

Question

Quizplus · Accepted Answer

The promotion element of the marketing mix includes all forms of communication used to inform, persuade, or remind customers about a product or brand, including personal selling, advertising, sales promotion (such as coupons), and publicity. The other options, such as production, place, price, and distribution, are all important elements of the marketing mix, but they relate more to product development, channel management, and pricing strategies rather than promotion.

The ________ Element of the Marketing Mix Communicates the Value