When comparing itself to its competitors,Hidden Valley describes its Ranch dressing as the original.This is the ________ the manufacturer has selected for the product.
A)marketing mix
B)market segment
C)market position
D)marketing concept
E)value chain

Question

Quizplus · Accepted Answer

The market position refers to the position a brand holds in the market compared to its competitors. Hidden Valley is positioning itself as the original Ranch dressing, set apart from its competitors.

When Comparing Itself to Its Competitors,Hidden Valley Describes Its Ranch