When a company begins marketing a new product line in addition to its existing product lines,it has done which of the following?

Question

Quizplus · Accepted Answer

When a company introduces a new product line in addition to its existing ones, it expands the width of its product mix. The product mix is the combination of all the product lines offered by a company. Expanding the width means adding more product lines to the mix. Expanding the length of the product line refers to adding more variants or sizes to an existing product line. Expanding the depth of the product mix refers to adding more variations of the same product within a product line. Expanding the width of the marketing mix is not a relevant concept in this scenario. A filling-out strategy refers to adding variations to an existing product line to satisfy different customer needs, which is not the case here.

When a Company Begins Marketing a New Product Line in Addition