A winery introduced a brand wine that it priced twice as high as its other wine.This is an example of product extension by a(n)________.

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Upward line stretch is when a company introduces a higher-priced product within the same product line. In this case, the winery introduced a wine that is priced twice as high as its other wine, which is an example of upward line stretch.

A Winery Introduced a Brand Wine That It Priced Twice