________ is an agreement between two brands to work together in marketing a new product.

Question

Quizplus · Accepted Answer

The agreement between two brands in marketing a new product is known as cobranding. Option A, manufacturer branding, relates to the practice of promoting a specific company's brand instead of a product. Option C, franchising, is a business model where a franchisor grants the right to use its trademark or trade name to a franchisee. Option D, family branding, involves using a single brand name for several related products. Option E, aggregated branding, is not a recognized branding strategy.

________ Is an Agreement Between Two Brands to Work Together