We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.
A) durable goods; nondurable goods
B) nondurable goods; durable goods
C) staples; impulse products
D) impulse products; staples
E) emergency products; unsought products

Question

Quizplus · Accepted Answer

Under conditions of high involvement, consumers put more effort into the decision-making process and carefully consider the options before making a purchase. This tends to happen with more expensive and long-lasting items, such as durable goods. Under conditions of low involvement, consumers are more likely to make quick, impulsive purchases without much thought or consideration, such as nondurable goods like snacks or small impulse items at checkout.

We Are More Likely to Purchase ________ Under Conditions of High