Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a ________.
A) dynamically continuous innovation
B) nonradical innovation
C) competitive innovation
D) knockoff
E) discontinuous innovation

Question

Quizplus · Accepted Answer

A dynamically continuous innovation is an innovation that requires some learning or behavior change by consumers, but still builds on existing knowledge or behavior. The electric toothbrush fits this description, as consumers already knew how to brush their teeth but needed to learn how to use the new technology effectively. Nonradical innovations, competitive innovations, and knockoffs do not accurately describe the electric toothbrush. A discontinuous innovation is a completely new product or technology that requires significant learning or behavior change, which also does not fit the electric toothbrush.

Even Though Most People in the Original Target Market for Electric