Which of the following most accurately describes PRIZM?
A)a method of removing heterogeneous variables from a target market
B)a method of data mining used to implement market development strategies
C)a database that classifies the U.S.population into segments based on socioeconomic data and lifestyle attributes
D)a database that classifies the international population into segments based on demographic and geographic characteristics
E)a positioning strategy used in the introduction of new consumer products

Question

Quizplus · Accepted Answer

PRIZM is a database that categorizes the U.S. population into 68 unique segments using socioeconomic data and lifestyle attributes. It helps businesses identify and understand their target markets and implement effective marketing strategies.

Which of the Following Most Accurately Describes PRIZM